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Blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant w chan kim rene mauborgne on amazoncom free shipping on qualifying offers the global phenomenon that has sold 36 million copies is published in a record breaking 44 languages and is a bestseller across five continents now updated and expanded with new content b in . Blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant kindle edition by w chan kim rene a mauborgne download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading blue ocean strategy expanded edition how to create uncontested market space and . Blue ocean strategy is a marketing theory from a book published in 2004 which was written by w chan kim and rene mauborgne professors at inseadbased on a study of 150 strategic moves spanning more than a hundred years and thirty industries kim and mauborgne argue that companies can succeed by creating blue oceans of uncontested market space as opposed to red oceans where competitors . What if there was a way you could take your business outside the confines of competition and create your own market space what if you were able to set the pace and create unique products while also profiting from lucrative new markets the blue ocean strategy is a business theory that suggests . Citing and more add citations directly into your paper check for unintentional plagiarism and check for writing mistakes
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